AI brings with it game-changing impact to almost any industry you can think of. I believe strongly in the potential to alleviate the most mind-numbing admin or other time-consuming activities to allow humans to tap into more valuable parts of their brains, more often. All businesses should at the very least be investigating ways in which AI tools can help their operations.
It's certainly technology I'm using to help various tasks get done faster - freeing my time up to find new opportunities and ideas for my clients. I have found that these tools are excellent at taking a brain dump of good ideas and sorting them out in a more coherent manner. But again, this is an efficiency and organisational value, not original ideas.
I can't help but think the frenzied adoration of all things AI that have permeated online networks so intensely, that it's shining more of a light on the desire for shortcuts, laziness and 'hacking' every inch of our lives.
And while generic, informational AI-generated content can be accurate and useful (I myself find ChatGPT a useful reference tool), is it really the key to brands standing out amongst the crowd? Do we want to be outsourcing our opinions so readily that our brains cease to think critically?
I believe we are entering the era of original viewpoints and ideas as the most resonant content marketing. Because while anyone can hit a few keys and push enter to generate a 3,000 word article on impressionism, it's the insight and wisdom of an art historian that inevitably leaves us with more value.
Lived experience in many cases is what we are looking to listen to. And in an online world of similar content, it's the original thought that will increase in demand.
What original insight can your business offer than no business nor machine can offer?