Track Your Performance
Connecting goals to measurement
Digital insights aren't just about reporting - they can have a direct impact on how well your advertising and marketing efforts can perform. But we also don't believe in tracking everything because you can. Following our ethos of simplicity, we identify the most important behaviours and insights to best support the marketing strategy and your business' decision making.
Measuring Success in Digital Marketing
At the heart of digital marketing is the ability to measure what works and what doesn’t. In today’s privacy-driven world, there’s a delicate balance between valuable insights and respecting user privacy. At TP Marketing, we believe in a straightforward and effective approach to tracking performance. This involves measuring website interactions and activities across all your online channels to keep track of the impact of our efforts.
Comprehensive Tracking and Reporting
Tracking and reporting are integral parts of your knowledge marketing programme. We ensure your website interactions are reported on where meaningful user engagement occurs. This includes tracking actions such as quotes, contact forms, emails, phone calls, cart additions, checkouts, and softer conversions like resource downloads.
Expert Configuration with Google Tag Manager
To achieve precise tracking, TP Marketing utilises a highly experienced Google Tag Manager expert. We configure site tracking based on a framework developed with you, focusing on the insights needed for effective reporting. This setup is also critical for optimising ad platforms. By using these conversions, we can train ad bid strategies towards more valuable clicks, maximising campaign performance.
Simplified Dashboards for Clear Insights
We build dashboards that provide a clear, bird's-eye view of performance across digital channels, especially your website. These dashboards highlight which content and channels are performing best and identify areas for improvement. Our goal is to present key facts that enable smart decision-making, avoiding information overload.
In-Depth Search Engine Reporting
Our reporting includes insights from search engines like Google Search Console and third-party subscriptions. You’ll get a view of your search engine ranking positions and share of search, helping you understand how much of the market your brand captures for targeted topics.
Senior Leadership Reporting
Our reporting and tracking extend to board reports and senior leadership commentary. If you need to prepare end-of-year or quarterly summaries, we provide not only the information but also build and lead complete presentations to your leadership team or board, answering questions and offering insights.
Integrated Service for Continuous Improvement
Reporting and tracking are not isolated services but are integrated into your engagement with TP Marketing. This ensures a holistic approach, making it easier to get on board with our knowledge marketing programme and see continuous improvement in your marketing efforts.
