Manage Your Campaigns
Part of the all-in-one TP Marketing programme
Do you have challenges around connecting your paid campaign activity to content, SEO and the broader marketing strategy? TP Marketing has been designing, building and managing paid advertising campaigns since 2012. We specialise in simple, effective campaign structure and ads that boost quality score - and lower bids.
All-in-One Campaign Management
TP Marketing offers a comprehensive solution to manage and optimise your ad campaigns while creating the content for them. This end-to-end partnership ensures every part of your marketing machine works seamlessly together.
Emphasis on Quality and Integration
Our digital advertising campaigns focus on quality score, compelling copy, and landing page experience. By having engaging copy and creative assets in each channel, we maximise click-through rates and improve quality scores, reducing the cost per result. We ensure the landing page aligns perfectly with the ad, leveraging our understanding of user search terms and key topics.
Simplifying Campaign Management
If you’re struggling to manage campaigns across platforms like search, social media, and LinkedIn, TP Marketing can help. Save time and effort by letting us handle the coordination between a paid ad agency, creative agency, and strategist. We take care of everything, providing a streamlined solution.
Knowledge Marketing Framework
Our campaign management is part of our knowledge marketing framework. We use mid-funnel content, such as how-to guides and resources, to engage audiences and build trust and affinity with your brand. These touchpoints are crucial in creating meaningful interactions and fostering long-term relationships.
Smart Remarketing Strategies
We don’t expect to convert users in their first interaction. TP Marketing utilises smart remarketing techniques, building different audiences based on content interactions and serving them the next logical message in their customer journey. We often promote the how-to and guide materials we create, including vertical videos.
Tailored Channel Mix
Your budget and goals determine the best channel mix for your campaigns. TP Marketing guides you through this process, starting with a modest approach and scaling up based on performance. It’s about finding what works best for your specific needs.
Expertise Across Channels
Choose TP Marketing for your campaign management because we excel in YouTube, LinkedIn, Display, Search, Instagram, and many other channels. We also have close relationships with media buying agencies, enabling us to coordinate out-of-home advertising as part of your knowledge marketing strategy.
Comprehensive Marketing Solution
TP Marketing builds a complete marketing machine for you. We set the strategy, create compelling content, and use it to build targeted campaigns with creative assets directed at a finely-tuned relevant audience.
Scalable Solutions for Larger Brands
We partner with larger agencies in the paid advertising space, ensuring we can resource large brands’ campaign management needs without sacrificing the knowledge marketing strategy TP Marketing develops and owns for you.
