Optimise Your Website

Struggling to Be Found?

Are you finding it difficult to get noticed on search engines like Google, Bing, YouTube, or social platforms? At TP Marketing, our approach to Search Engine Optimisation (SEO) isn’t about second-guessing the latest algorithm changes. This risky, short-lived strategy is replaced by a searcher experience methodology. 

Our SEO strategy focuses on becoming the best possible answer to your market’s questions, ensuring long-term success and reducing the impact of algorithm changes. Providing a great user experience never goes out of style.

Leading in Content and SEO

In the marketing world, every agency has its specialty. For TP Marketing, it’s content and SEO. Our team has established a reputation as one of the most sought-after SEO strategists in New Zealand. With a market-leading experience and a proven track record in content-led SEO, we continue to deliver outstanding results for our clients.

Quality Over Shortcuts

The SEO industry is plagued by misinformation from low-quality providers offering quick fixes. TP Marketing challenges these 'hacks' and 'shortcuts,' prioritising quality and sustainable practices. Our approach combines technical performance, offsite reputational strength, and most importantly, high-quality content that provides real value to searchers.

Comprehensive Content Creation

As part of a wider omni-channel knowledge marketing strategy, TP Marketing creates a diverse range of content, including written guides, service pages, home pages, and resource materials. 

We never create content 'for SEO' but to add the most value to your audience. This approach ensures your content meets both user needs and search engine requirements. Additionally, we optimise your website structure and the relationship between pages, building your site as the best possible source of information for a given topic.

Elevating with Video Content

In addition to written content, TP Marketing specialises in shooting video to boost your organic search performance across typical search engines and platforms like YouTube. By embedding strategy and keyword research into every aspect of the video, from topic selection to scripting, we ensure that your videos are optimised for maximum visibility. 

This scientific, data-backed approach to creative content is rare and is why clients choose TP Marketing as their video partner for how-to informational content. We ensure that your business is found in search results, no matter the format.

Capturing Organic Traffic

Organic search is often the largest source of website traffic, yet many businesses leave significant opportunities untapped. TP Marketing formulates comprehensive SEO programmes that ensure you capture and convert this valuable traffic. 

Our content marketing efforts serve multiple purposes, including improving organic search rankings, enhancing social media presence, and translating your business knowledge into genuinely useful information.

Integrating SEO with Wider Strategies

We integrate SEO efforts into a broader channel strategy, including remarketing to new users with relevant follow-up messaging to drive higher conversions. This holistic approach ensures your marketing efforts are cohesive and effective.

Conversion Rate Optimisation

Optimising your website isn’t just about attracting visitors; it’s about converting them. TP Marketing works with your business to enhance conversion rates by providing visual recommendations on elements to add or change, maximising meaningful user behaviours. 

Additionally, we offer strategies for softer conversions and value exchanges to lift conversion rates with those earlier in the customer journey. Our goal is to provide your prospective customers with maximum value, making their decision to purchase or contact you an easy one.