The Basic and Boring Is Big

Sometimes winning is a matter of doing the fundamentals well. In a world where heads are turned by the new and novel campaign, foundational aspects of marketing and sales can be left behind.

7 months ago

What's your every day marketing? When the campaign taps are off, does your brand continue to engage, inform and convert? 

So often businesses search for the solution in hail mary moves when the same budget and effort applied to the basic marketing activities could generate the same result, but sustained over the long term.

Are you:

• Emailing your database, segmented by interest, industry, product order history each week with something of value?
• Sharing insights on your YouTube channel?
• Completing your Google Business Profile with detailed information?
• Interacting and connecting with others in your industry on LinkedIn?
• Picking up the phone and calling your oldest clients to ask what else they need in their business?
• Reviewing your search terms report in Google to clean up any irrelevant searches that are triggering your ads and wasting spend?

Rainy day tasks might not seem like much, but the cumulative impacts of these habits mean always-on marketing results, not spikes followed by nothing.